How Salesforce Marketing Cloud (SFMC) Integrates with Litmus

How Salesforce Marketing Cloud (SFMC) Integrates with Litmus, When it will come to producing great electronic mail campaigns, each and every minute matters. Our integrations aid e mail marketers help save time and streamline their workflow. With Litmus’ Salesforce Marketing and advertising Cloud (SFMC) integrations, you can test personalized, dynamic content material as you establish within just Email Studio and very easily analyze campaign performance—creating a lot more powerful emails, faster.

“With the Litmus Salesforce Internet marketing Cloud integration, we’ve slice our email QA time by in excess of 50%, supplying us time to aim our endeavours on segmentation and other strategic marketing campaign development prospects.”

— Adam MacDonald, Director of Marketing campaign Management, DEG, Connected by Isobar
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Let’s get a search at the integrations we present with Salesforce Advertising Cloud (SFMC):

  1. Examination email messages specifically in SFMC Email Studio
  2. Get powerful, holistic insights with Litmus Built-in Insights
  3. Sync your SFMC code with Litmus ESP Sync
  4. Exam as you construct with Litmus Extension

How does Litmus combine with Salesforce Marketing Cloud?

By combining the electricity of Litmus and Salesforce Marketing Cloud, advertising and marketing groups can collaborate more effectively. Examination emails within just Salesforce Marketing Cloud, sync your Salesforce Marketing Cloud code as you develop in Litmus Builder, and concurrently take a look at as you create devoid of the require to leap concerning tools.

1. Examination e-mails straight in Salesforce Marketing Cloud E mail Studio

Consumers can take a look at e-mail proper within Salesforce Marketing Cloud Email Studio and wherever Content material Builder and Journey Builder are employed. Our integration allows you to test person personalization at the subscriber stage with built-in email previews inside Salesforce Marketing Cloud.

How does it perform?

Head to “Preview & Test” action and choose the Litmus icon. From there, you can toggle concerning personal subscribers to see how personalization will render at the subscriber amount.

You can check dynamic content material the two with the in-application Salesforce Marketing Cloud integration and Litmus Extension. You can even preview how your electronic mail will render throughout 100+ common electronic mail shoppers and equipment.

Here’s the Litmus Salesforce Marketing Cloud In-App Integration in motion:

Welcoming heads-up: This one’s exclusive to Litmus Company strategies.

2. Get impressive, holistic insights with Litmus Built-in Insights

Litmus Built-in Insights leverages data from each Salesforce Marketing Cloud and Litmus, giving you entry to actionable insights—all in one particular check out. Rapidly discover options to increase effects with key e-mail functionality indicators that aid you maintain your finger on the pulse of your email program—without manual work or investigation.

How Salesforce Marketing Cloud (SFMC) Integrates with Litmus
Litmus’ Built-in Insights Report, synced from SFMC

How does it function?

Litmus Integrated Insights combines email effectiveness data from Salesforce Marketing Cloud as very well as subscriber engagement information from Litmus. With this at-a-look look at, you can rapidly establish possibilities to improve your marketing campaign success, without the need of switching equipment.

In addition, get actionable subscriber insights delivered to your inbox. The Litmus Insights Digest—a weekly summary of email engagement—makes it quick to stay on major of subscriber traits and behaviors. Just about every week, you will get sent your major subject traces and the most engaging content from your e mail campaigns in the earlier week correct in your inbox. Moreover, get a snapshot of vital e-mail overall performance highlights that help preserve your finger on the pulse of your e-mail plan.

illustration of Litmus Insights Digest
The Litmus Insights Digest, sent straight to your inbox

Friendly heads-up: This one’s exclusive to Litmus Business programs.

3. Sync your SFMC code with Litmus

Copying and pasting email code is time-consuming and leaves area for problems. With Litmus ESP Sync, you can say goodbye to the handbook copy and paste process and retain your code up to day in your ESP as you establish in Litmus Builder.

If you choose to make in your SFMC, Litmus ESP Sync allows you import your e-mail in a one click on to Litmus for collaborative reviewing and screening.

How does it do the job?

ESP Sync allows customers make, evaluation, and exam e-mail in Litmus without the need of owning to manually transfer code and graphic property concerning Litmus and SFMC. You can also sync to certain folders to remain arranged, and also conveniently pull in HTML from SFMC to evaluate in Litmus Proof, Previews & QA, or Spam Tests.

Litmus ESP Sync with SFMC
Litmus ESP Sync with SFMC

Friendly heads-up: This one’s special to Litmus Organization strategies.

4. Examination as you develop with Litmus Extension

Litmus Extension streamlines the course of action of screening your e-mails as you construct, as a result of a Chrome browser extension. By doing away with the need to move involving several apps, you can help you save time in your email creation workflow.

With a one click on, you can examination each and every version of your email.

Litmus Extension

How does it do the job?

Within just the Information Editor, you can choose blocks of dynamic content material in the electronic mail.

From there, operate Litmus Extension to take a look at how your electronic mail renders throughout common e-mail purchasers, and examine inbound links, tracking, impression blocking, and loading velocity.

Pick out a further dynamic content block or “rule” to toggle between variations and operate Litmus Extensions again. All in a single click—you can take a look at every single variation!

Here’s Litmus Extension in motion:

Pleasant heads-up: This one’s distinctive to all plans, but buyers should have a Litmus Company program to use along with SFMC.

Make the most out of your SFMC financial commitment

Litmus helps Salesforce Marketing Cloud consumers get the most out of their financial investment. Build a lot more productive e-mail faster—all when collaborating additional efficiently.

Questioning how other models use Salesforce Marketing and advertising Cloud with Litmus? Head around to our purchaser achievement stories from Emerson Ease and comfort Control, DEG, Joined by Isobar, and Atlantis Dubai to find out more.

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Combine Litmus with your tech stack

Lower testing time by 50%, and wave goodbye to inefficient procedures. Combine your e-mail marketing and advertising resources into a person seamless workflow.

Improve your emails