For the past fifteen months Apple users, bloggers and media outposts have been speculating what the newest iPhone release would deliver. On October 5, 2011 Apple announced that the new model iPhone would carry the surname 4S and would boast a new voice recognition software along with double the processing capability. While the announcement was less than energetically accepted at the time of its release, most consultants and forecasters alike are calling this release the most strategic move by the Apple corporation since the inception of the iPhone.
Following the announcement to release the iPhone 4S instead of the iPhone 5, blogs and news articles alike began to buzz about the lack of major changes in the new model iPhone. Most customers said that they were expecting a sleeker and thinner new device with a larger screen and a high-definition 8 megapixel camera. The actual device instead is equipped with the same external appearance as its predecessor, simply adding double the processor speed to prepare itself for the voice recognition software platform of the iOS 5.0.
Upon announcing the lack of major improvements, Apple’s stock price shed nearly 5% on Friday due to uncertainty in the company with a lackluster acceptance of the new device along with the death of the long time CEO Steve Jobs. Following a weekend of further inquiry and investigation, it appears that Apple may have indeed released its most strategic product to date.
It is a fact that most current iPhone 4 users (70 million to be exact) are currently locked in a 2 year contract with their wireless provider. Those that are not, likely paid a premium for the device at some point in the past year. On the other hand, current 3G and 3GS users have been long awaiting a new product release as Apple has cleverly increased the processor load on the current operating systems, slowing the devices to a halt hence making the previous generation devices obsolete. The current number of 3G, 3GS and non iPhone smartphone users worldwide is estimated to be closer to the tune of one billion users. With this knowledge at hand, those desperate for a new model iPhone regardless of major changes far outweighs the group of individuals who likely could not upgrade even if they found the new device revolutionary.
While most are still clearly upset at the lack of a major makeover in the device, Apple may clearly have the upper hand in being able to release a revamped model when most are least expecting it. This is clearly the Apple way. With over one million devices pre-ordered in the first weekend, it seems Apple did not miss a beat in their forecast of the outcome of this product release.