Once you actually FINISH Google keyword research, is the online page promotional work task REALLY completed?
Search phrase analysis is indeed a highly complex matter. Yet, the cliche that “human beings will choose the EASIEST of any two challenges” remains especially true when it comes to refining one’s business selection of matching user phrases.
Still, even before the average website owner makes the above mistake in judgment, he or she is likely to commit the upcoming and ongoing SEO word research error.
Meaning, mostly because of Google’s continuing downgrades to the need or WORTH of meta “keyword” HTML tags on website pages, the tendency of inexperienced webmasters or novice site owners is to devalue the ENTIRE concept of online phrase improvement.
Yet, writing a piece of content without having the most powerful keywords in the right places can STILL produce weakened SEO consequences.
The very first reason why the above statement rings true is this. The newest motivation for Google algorithm changes, webmaster guidelines, and online operational penalties remains “… the achievement of a better search experience for the user… “
With that type of goal in mind, one of the sharpest ways to achieve it is to assure that the searcher’s phrase receives a nearly PERFECT match in terms of what the site owner actually provides to Google consumers.
Here is a brief yet relevant Google-keyword-research example. A web store owner who uses GENERALIZED wording will probably NOT become the best match for a consumer who has a specific service, product, or answer in mind.
Although, in such cases, neither the buyer nor the seller are “WRONG” in their choice of terminology, there can easily still exist a mismatch of INTENTIONS.
For instance, here the surfer has the “neon green Nike running shoe” in mind. Yet, the responding website page only features the single phrase “footwear,” or even “sport footwear.”
The competitor who has researched, analyzed, and presented additionally fine-tuned expressions like “Nike sport shoes” or “colorful Nike running shoes” takes better advantage of the opportunity to MATCH the searcher’s query via applicable SEO keywords communication.
In this analogy, even an online store that has LOTS of black and white sports footwear, for instance, could fail to appease the intentions of clients who actively seek the newer neon colors.
Yet, make no mistake… the above mini story is not actually about “colors.” It does, however, reiterate the importance of SPECIFIED wording for the purpose of more highly comprehensive online presentation.
In other words, when you do perform your niche Google keyword research, make the extra effort to analyze or view those results, additionally, according to:
- The number of monthly search volume visitors;
- Real-time, exact SEO existence of the intended text within the on-page title AND simultaneously comprising the back-link anchor text;
- The TYPE of question, answer, solution, or problem the viewer is actually presenting via their choice of clause components.