Yesterday — #MartechDay, yay! — we unveiled the world 2022 advertising and marketing technology landscape, following taking a 12 months off in 2021. It grew a impressive 24% to 9,932 remedies. To make it readable, we basically designed it completely interactive at martechmap.com, where you can research, filter, zoom, and more. It’s fairly wild.
But even with its head-boggling scale, the martech landscape has generally been a sidebar to the real story of how engineering is altering internet marketing. The seriously cool stuff for me is how entrepreneurs leverage these instruments with system, talent, and creativeness to realize impressive outcomes for their enterprises and their shoppers.
This is why The Stackies: Internet marketing Tech Stack Awards are my favourite neighborhood occasion in the martech field. Each yr, marketers enter by sharing a solitary slide that illustrates their martech stack. They typically shout-out to the specific merchandise they use. But the most effective kinds convey how they think about their stack conceptually. How does it in shape into their organizational operating technique? How does it help their customer journey?
Collectively, they give us some insight into how martech is being utilized.
And, because it is also a exciting awards method, numerous layout their stack slides with a small added pizzazz. Not automatically related to the stack’s mission, but entertaining to perspective.
This yr, 32 companies despatched in stack illustrations. You can see all of them in the cost-free Point out of Martech 2022 report we produced yesterday — The Stackies get started on web site 31. (And if you want to look at the ones from preceding decades, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 per skilled entry to a non-gain. In the past, we’ve donated to corporations that advertise variety and inclusion in martech. This yr, presented the awful situation in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Every yr, we also find five “winners” for the awards. I place winners in quotes because, while the kinds we select are wonderful examples of martech stacks that have brought some thing specifically useful or artistic to their visualization, absolutely everyone who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a entire wins from this wonderful corpus of real-earth stack illustrations.
4 Successful Stacks from 2021, Current for 2022
My gratitude is primarily immense for corporations who enter The Stackies various yrs in a row. They give us a window into how martech stacks evolve in excess of time, technically and conceptually.
4 of the 5 winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered all over again this yr with up to date slides, and wow, they are very seriously amazing. They thoroughly qualify as profitable entries again.
Nevertheless, we preferred to distribute the adore a little bit to contributors who did not just gain past 12 months. So though we did not pick out them as winners for 2022, they definitely deserve to be identified as “standing winners” from final year.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so substantially for continuing to contribute to The Stackies! Such a wonderful way to assist the broader martech group.
5 Martech Stacks from New Winners in 2022
Continue to, picking out 5 winners among the all the remaining fantastic entries was hard. These are the kinds we selected, but I strongly encourage you to obtain the entire set in the State of Martech 2022 report and select out your favorites. Share them on social media and give a shout-out to those firms to enable them know you recognize their contributions.
Our five picks, in alphabetical buy:
Yet again, a huge, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so quite a few superb entries from the AMA, Annum, Cvent, Electronic Achieve, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and a lot more. Verify them all out.