YouGov hits brands and agencies with ‘world’s largest globally consistent’ dataset

YouGov has unveiled a international established of audience profiles aimed at supporting advertisers, businesses and media planners to recognize individuals, across an first 43 marketplaces, which includes the United kingdom, growing to 48 in August.

Dubbed the YouGov World-wide Profiles, the research team promises it is the “world’s greatest globally dependable viewers dataset”, giving “hundreds far more questions and 1000’s much more knowledge points than any equivalent dataset”.

The profiles will help end users to construct in depth portraits of audiences by behaviour, frame of mind, media usage and developments, across markets that, in addition to the British isles, contain Ireland, the US, France, Germany, Spain, the Netherlands, Italy, Australia, China, Egypt, Saudi Arabia, the UAE and South Africa.

YouGov broke down the intelligence on provide into 4 categories:

• Attitudes and belief: more than 700 issues that allow for consumers to build “extra advanced segmentations of their audiences”
• Media intake: 150-plus issues that give advertisers and companies insights into media, such as “frequency, recency, time expended on media platforms, which include Tv set, audio streaming, cinema, radio, podcasts”
• Social media engagement: intelligence masking main platforms, like Facebook, Instagram and Twitter
• Demographics and life-style: segments spanning several groups, these types of as “standard demographic make-up, economic condition, profession, class-distinct utilization and behaviour, passions and hobbies”

YouGov stated the profiles were being price-powerful for end users as they function “seat design pricing”, indicating planners can scale knowledge to their needs.

Stephan Shakespeare, YouGov’s founder and chief executive, mentioned International Profiles would permit brands and agencies to “learn and understand their international audiences across all the markets that subject”.

He continued: “It will be central to their worldwide strategies, campaigns and partnerships. With far more than 1,000 steady thoughts and 1000’s of datapoints across 43 markets, it has never been less complicated for them to make and evaluate correct, precise portraits of their audiences across crucial markets.

“Crucially, YouGov Worldwide Profiles has considerably bigger depth and breadth of info out there than any other product or service out there these days.”