Introducing ‘The Ultimate Guide to Content Marketing 2022’

The Greatest Manual to Content material Advertising” is a single of our most common whitepapers to day. But right after a few yrs and 1,000+ downloads, we made a decision it was time for a adjust.

The articles promoting business has completely remodeled because our whitepaper’s launch in 2019. The increase of digital media and the impacts of the pandemic are two big catalysts for change that affected how audiences consume information. In switch, written content entrepreneurs have experienced to adjust their methods to match our new fact.

We sifted by means of Content Advertising and marketing Institute’s annual information marketing and advertising investigate to identify the key shifts that have happened in the business because 2019. Here’s an overview of what we discovered:

The Evolution of Content Marketing. In 2019, 74% of companies rated their content marketing efforts as successful. In 2022, 80% of companies rated their content marketing efforts as successful. In 2019, 68% of companies were able to build credibility and trust through content marketing. In 2022, 75% of companies were able to build credibility and trust through content marketing. In 2019, 43% of marketers used video in their content marketing strategies. In 2022, 66% of marketers used video in their content marketing strategies. In 2019, long-form content was the No. 1 content asset created and used by content marketers. In 2022, short articles and posts were the No. 1 content assets created and used by content marketers. In 2019, 77% of content marketers used analytics tools. In 2022, 83% of content marketers used analytics tools. In 2019, 72% of the most successful content marketers measured ROI. In 2022, 90% of the most successful content marketers measured ROI. Sources: CMI's 2019 and 2022 B2B Content Marketing Research Reports

As you can see, material marketing just isn’t what it employed to be. It is really much more potent — and a lot more complex — than at any time prior to.

Mainly because of this, the Impact & Co. team used the past quarter revamping our aged information internet marketing guidebook to build an improved one that reflects today’s market and its evolution above the previous a few several years. This way, marketers can come to feel self-confident in their skill to engage today’s shoppers.

The model-new edition of our material marketing and advertising manual includes:

  • 11 further webpages of know-how.
  • 2022 business traits and stats.
  • New interactive templates.
  • New action-by-step checklists.
  • A fresh new, fashionable layout.

Think about it your go-to handbook for developing and applying information that achieves your company’s small business goals. Obtain your free of charge copy underneath!

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